HOT & COLD: Capture the allure of precious metals
You missed them, didn’t you? So did I.
The Hot & Cold fragrance of United Colors of Benetton was created in 1997, and is the best-selling line in the brand’s fragrances portfolio.
No wonder they didn’t feel the need to launch a new fragrance sooner. The question lies on its consumers — Do they need a new Benetton fragrance when they simply had the best already? You may not have asked for this but this June 2012, new Hot and Cold scents for women and men, have been released on to the shelves of your favorite department stores nationwide.
Introducing…HOT GOLD, COLD SILVER, two scents for women and men.
For legendary brand like Hot and Cold, only the most iconic precious metals could match its being icon in the fragrance line. Throughout the ages, all over the world, Gold and Silver have been symbols of wealth and objects of desire, traded as coinage and treasured as jewelry. But then, in their universal allure, these iconic metals have never been expressed in fragrance until HOT Gold and COLD Silver.
The iconic bottles – avant-garde – with their witty tap-shaped caps broke new ground in fragrance, symbolizing a flow of energy, a rush of sensations which, like water, can be turned on and off. For the new fragrances, the execution is in pure white color code creating a perfect backdrop for the warm and cold metallic graphics.
Hot Gold for women
Its Latin name aurum – meaning shining dawn – gives a hint of the multiple evocations of gold. Gold is light and love, hope and happiness. Hot Gold for women captures these associations in a light and elegant fruity floral fragrance which opens with a bright bergamot note, rounded out by touches of golden apple and yellow peach. The delicate heart blends star fruit and radiant rose with soft hints of mimosa, developing into a sensual dry-down of sandalwood, solar musks and golden amber.
Sleek and sophisticated, silver is associated with design, technology and ultra-modernity. Cold Silver for men translates this cool, clean elegance into a virile fougere fragrance that immediately asserts its presence with dynamic top notes of yuzu, coriander and ginger. In the heart, aromatic silver sage is spiced with a pinch of cardamom seeds. The woody dry-down blends silver moss, mineral amber and vibrant musks, creating a strong, unmistakably masculine signature.
Classy. Sexy. Alluring. Precious.
Personally, I want the Cold Silver scent. The Hot Gold is too strong for me. Well, I’ve always preferred men’s fragrance anyways so I guess it’s not a different story. Choose your precious and relive the legendary Hot and Cold days with the new United Colors of Benetton fragrance line.
Price range: Eau de Toilette 100ml – PHP 1,375.00 - Don’t you just NEED to buy a bottle for this price?
Available in all FRESH Fragrance Bar & leading department stores nationwide. If you think this is it, then you’re wrong ’cause there’s more scent to explore.
Stay posted for the next entry. Clue: United COLORS of BENETTON.
~ by ironessa on June 19, 2012.
Posted in Announcements, Life is Style, What's NEW
Tags: Benetton, Cold, Cold Silver, for men, for women, fragrances, Hot, Hot Gold, lifestyle, new scents, perfumes, precious metals, sexy scents, United Colors of Benetton